Monday, 28 July 2014

Adidas Routemaster Buses in London

adidas world cup 'all or nothing' campaign

Adidas is the first brand to paint 32 entire Routemaster buses.

Why 32 Routemasters? 
One bus for each World Cup team, of course. Wasn't it obvious?! The paint job includes images and straplines from its 'all or nothing' campaign for the 2014 Fifa World Cup as part of the deal. You can see the buses on route 8 ad 38 and are due to leave our streets 24th September. 

2014 is also Transport for London's "year of the bus" celebrations, commemorating the 60th anniversary of the Routemaster bus and the 100th anniversary of the first mass-produced motorbus.

I hadn't intended to shoot a picture of a bus, I really wanted to shoot One Eagle Place now in the background of the shot but thought this came out really well.

One Eagle Place

One Eagle Place, Piccadilly

One Eagle Place is in an interesting place of prime real estate between existing buildings in two Conservation Areas (Regent Street and St James’s). One Eagle Place replaces three former buildings, filling a block. The block includes a new building and façade in ceramic utilizing the sculptural and cast qualities of clay and polychromatic glazes (see photo above).

Renowned sculptor Richard Deacon was commissioned to design a cornice creating a memorable dialogue between architecture and art.

One Eagle Place, Jermyn Street, Waves

On the South side of the block on Jermyn Street there is a new building and façade of stone. Sculptor Stephen Cox has worked on a piece entitled 'waves'.

Learn more about Eric Parry's Eagle Place in the Architect's Journal

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